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The present study aimed to know the businessmen perception in Mexico regarding the four social responsibilities originally proposed by Carroll (1979); to that end, the investigation proposed to determine if there are differences between the values assigned by the businessmen for each of the social responsibilities, and in case of significant differences, to contrast these responsibilities in order to identify any pattern of relative importance among them. Additionally, the study also sought to determine significant correlations between the social responsibilities of business organizations. By means of a non-probabilistic sampling method, information was collected from a sample of 150 entrepreneurs of the service sector from a city located in a northwestern state of Mexico. The research results contribute with empirical evidence on the orientation of the corporate social responsibility in this country, by identifying differences and significant correlations between the social responsibilities. Furthermore, similarities were foundin the pattern of relative importance given to these responsibilities by businessmen in Mexico and other countries, reinforcing the idea that the economic dimension is the most important social responsibility for the business sector.

CSR Orientation from the Mexican Businessmen Perspective of Service Enterprises