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An alternative ratio estimator is proposed for a finite population mean of a study variable Y in simple random sampling using information on the mean of an auxiliary variable X, which is highly correlated with Y. Expressions for the bias and the mean square error of the proposed estimator are obtained. Both analytical and numerical comparisons have shown the proposed alternative estimator to be more efficient than some existing ones. The bias of the proposed estimator is also found to be negligible for all populations considered, indicating that the estimator is as good as the regression estimator and better than the other estimators under consideration.

Alternative Ratio Estimator of Population Mean in Simple Random Sampling