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The purpose of this study was to test brief counseling impact on four outcomes. Two outcomes, self-esteem and social connectedness, were more typical for a University Counseling Center (UCC) to address. However, two other outcomes were more related to a university’s academic mission, i.e., recommending the university and active alumnus intent. Using a longitudinal sample of 60 matched non-urgent undergraduate clients at a UCC, brief counseling increased all four outcomes: social connectedness, self-esteem, recommending the university, and active alumnus intent. For this study, brief counseling was defined as a median of three counseling sessions after intake (range 1 to 8) over a median period of six weeks (range 4 to 10 weeks). In addition, these scale means were compared to a control group of business undergraduates not in counseling. The counseled sample at Time 2 compared favorably to the non-counseled sample on recommending the university and active alumnus intent. To better support its students’ success and university enrollments, UCCs need to consider new avenues to promote their advocacy by gathering data more directly connected to a university’s mission.

Testing the Impact of Brief Counseling on Non-Urgent Client Self-Esteem, Social Connectedness, Recommending Their University and Active Alumnus Intent