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The purpose of this paper is the study of the dominant interests of personality in Industrial Design students at the Autonomous University of the State of Mexico. A scale developed by Allport, Vernon, and Lindzey entitled Study of Values. A scale for measuring the dominant interests of personality was used. This scale was applied to a sample of 152 students including men and women of different semesters of the degree enrolled in the first 2015 term. The proven assumption is that the dominant values are the economical, as well as the theoretical one. A striking finding is that the reasons associated with religious, social and political values are the least met.

Dominant Interests in the Personality of Industrial Design Students within Their Educational Practice