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<p>This study examined the effects of two orienting tasks – pleasantness-judging and syllable counting–on memory for two lists of words containing either categorically distinctive targets or orthographically distinctive targets. Analysis of the number of filler words recalled suggested that there was a significant difference between the two word lists, but not between the two orienting tasks. There was also a significant interaction effect between list and task on recall for filler words. However, analysis of the number of target words recalled revealed no significant difference between the two lists or the two tasks. As such, some of the results of this study were inconsistent with Schmidt's (1991) Incongruity Hypothesis.</p

A Measure of the Incongruity Hypothesis: Effects of Two Orienting Tasks on Memory for Targets of Categorical and Orthographic Distinctiveness