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The aim of the given research is to find out the factors besides of those based on price, which are affecting people’s choices when acquiring a new greener vehicle. At first sight it might seem that the answers could be quite obvious: we can always argue that the market of electric vehicles is very weak, regarding its reliability, the inconveniences with charging the batteries, the price, the aftermarket, etc. The figures for recent years show that the level of carbon emissions has decreased due to the sanctions undertaken by the government, such as congestion charges especially for the central zones of London. The sampling for this research was randomly chosen people in the streets and shops in Central London. As a result of the survey, data analysis reveals that customers are mostly affected by the design of electric vehicles. Surprisingly enough price as a factor is only at the third place of importance for most of the respondents. As the analysis of open questions suggests the majority is positive for the future of electric vehicles, but they are rather concerned for technical issues such as life of batteries, charging points around London and surrounding areas.

Which Factors Affect Most Buyers’ Choices Between Fuel and Electric Vehicles?