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<p>The aim of this study is to investigate the relationship among general regret concerning the life, the regret concerning the process of purchasing and the regret concerning after the purchasing and to determine the characteristic properties which are effective on these three types of regret. This study is applied on the students of Eskisehir Osmangazi University and Karamanoglu Mehmetbey University and it is benefited from the convenience sampling in the study. The data of this study is collected via questionnaire and in a method of drop-and-collect. The results of the study shows that there is a positive meaningful relationship among the regret concerning the life, the regret concerning the process of purchasing and the regret concerning after the purchasing. Moreover, as a result of this study, it is established that the characteristic properties like extravagant, restrained, easily tempered, careless, enjoy spending and a planner have positive meaningful effects on the regret concerning the life, the regret concerning the process of purchasing and the regret concerning after the purchasing.</p

international journal of marketing studies

An Analysis of the Regret Concerning the Process of Purchasing and the Regret Concerning after the Purcashing in the Context of Characteristic Properties