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This research study does seek to investigate and presumably explore managers’ prospect and attitude towardsthe implications/reflections of European economic integration in Kosovo’s business environment. In this regard,in order to have rich data twenty-four (24) in-depth semi structured interviews have been conducted withdifferent managers’ that currently are working in fourteen (14) variety organizations. This particular researchstudy explicitly argues the importance and relevance of economic integration process in managers’ convictiontowards creating a wide range of business opportunities as a result of removing the current trade barriers. Thiscomprehensive process does prompt organizations to expand their business scope of activities as well asdeveloping business ties with foreign counterparts that could have direct impact in improving organizationscompetitive advantage. In addition, even though, this economic process is conceived as great source of creatingnew opportunities from managers’ prospect, the main concern though is whether the current Kosovo’sorganization does have the intellectual, technical, infrastructural and logistical capacities to embrace thiseconomic process accordingly.

international journal of business and management

The Implications/Reflections of European Economic Integration in Kosovo’s Business Environment Managers’ Attitude towards European Economic Integration Process