English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

Marketing should be called as the competitive edge of every business. Marketing practices are differing from continent to continent, countries to countries, cities to cities and sector to sector in relation with social, cultural and economic backgrounds. The differentiation among space, time and effectiveness of marketing practices could be the distinction for any firm or business in particular environment. Different approaches of marketing planning and practices are used in different phases of the company’s life. In Karachi, majority of small businesses and even some big corporate companies involved in peculiar marketing practices. In this study the Marketing benefits, its role and results are addressed in the context of Restaurant and Caterers business. The objective of the study is to determine the effects of existing marketing practices of restaurant and catering businesses on their performance and their commerce. The aim of this study is to analyze the vague marketing practices and its effect on restaurant and catering business and their performance in Karachi

Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi