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Motivation is the essence of creativity and innovation and it is like fuel for them and makes them continue. Therefore this paper is identifying the motivating factors in Petrochemical Company. To produce innovation and expand technology, based on Sathe model, four series of mechanisms are considered: internal, non-financial, direct financial and indirect financial mechanisms. In addition, based on this model industrial and institutional stimuli are regarded the cause of innovation. The research sample includes managers and experts of the company and the data has been collected through interview and questionnaire. The results of the research reveal that the strongest motivations for innovation are the internal ones

Designing Motivation System to Produce Creativity and Entrepreneurship in Petrochemical Company