English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Perhaps one of the fastest growing markets in China is the mobile telecom market. The brand diffusion of China Mobile Communication Industry that has not been addressed is of great importance to the practicing brand managers. In this article, the authors forecast the potential mobile phone users of China Mobile Communication Industry with the Bass model and analyze the impact of competition on the brand diffusion of China Mobile and that of China Unicom. The study yields the good prediction and the managerial implications

Research on the Brand Diffusion of the China Mobile Communication Industry Based on the Innovation Diffusion Theory