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Tourism shopping remains the weak link in the industrial structure of China’s tourism industry and to accelerate the development of tourism shopping has become the consensus in the academic circle of tourism industry. In this paper, the author analyzes the limiting factors for the development of China’s tourism shopping from three levels, that is, microscopic, mediumscopic and macroscopic, and the author also probes into the countermeasures and suggestions for the accelerating development of China’s tourism shopping on this basis.

Limiting factors for the Development of China’s Tourism Shopping and Countermeasures