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Innovation strategies significantly contribute to the enhancement of organizational competitive advantage. Talent management is considered as a stimulator improving the organization performance. The purpose of the study is to evaluate the effect of competitive innovative strategy on organizational effectiveness in relation to talent management. The quantitative design is applied using a questionnaire-based survey. A total of 279 participants were recruited for collecting data which was analyzed using SPSS. Descriptive and inferential statistics were computed along with chi-square. The results have shown a significant and positive effect of process innovation, retention, and attraction on organizational effectiveness. In addition, the study has found a positive and significant moderating role of retention, engagement, and attraction on process innovation and organizational effectiveness. However, the study fails to find any significant effect of engagement on organizational performance, competitive advantage, and total positioning. In order to improve organization competitive edge, the study recommends investing in the talent management and development for enriching its intellectual capital, which serves as a great asset for competitive advantage.

Competitive Innovation Strategies and Their Effect on Enhancing Organizational Effectiveness: Talent Management as a Moderator