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Based on a sample of 263 Jordanians, this study aimed to identify the value system of the Jordanian youths and compare it to that of their seniors. Using Rokeach value system survey and a snowball sampling technique data was collected from two samples: students in a major university in Jordan and their parents. Although, significant differences were found for a number of values between the students and their parents, the findings of this study identified similar value systems structures for both samples. This study contributes to the existing literature by exploring the value system of youths in Jordan and suggests a number of recommendations for HR and Marketing Managers. Transformational leadership does not significantly affect technology transfer effectiveness. tor in Egypt. rsonal authority of the leader; On technology transfer effectiveness.

The Value System of Youths in Jordan: Implications for Human Resource & Marketing Managers