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In the modern environment, accessibility and immediate access to information has become increasingly important. This is in part due to the increased ability of investors and policyholders’ to access crucial information regarding insurance companies. Information relating to an insurers position, strength, strategy and outlook for example can exert influence on decision making towards the organization. This study therefore aims at testing the effectiveness of insurance companies to provide information to current and prospective policyholders in two separate international markets. To achieve this, we examine factors that can affect policyholders’ decision making using the Analytic Hierarchy Process (AHP) for five insurance companies from the United Kingdom (UK) and Turkey. Companies were included based on having the highest GWP in their respective operating country. Insurance companies’ did not have to operate in both countries to be included in this research. The results show that Turkish and UK insurance companies’ demonstrate different responses based on the preset criteria. AHP results show that the companies prioritize different factors to achieve effective information sharing in the UK and Turkey.

international business research

An Evaluation of the Effectiveness of Insurance Organizations at Providing Information to Policyholders: A Cross-Cultural Comparison between United Kingdom &amp; Turkey