English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Marketing has become an essential function for schools in Taiwan given the steadily increasing competition in the educational market, and advertising media have been the most widely used promotion weapon adopted by educational institutions. However, since marketing has long been an unknown territory to educational institutions, many schools have bemoaned that they face tremendous difficulties in developing their marketing mix. This research aims to explore how students at different levels use what media to search for which information at what time. 1200 questionnaires were administered to students at different educational levels across Taiwan. Finally, we demonstrated how the research findings can be used to improve institutions’ marketing efforts.

Enhancing the Effectiveness of School Advertisement in Taiwan: Customer-Focused Message Persuasiveness, Exposure Frequency, and Peak Timing