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Despite the impressive growth in the number of firms run by women entrepreneurs, most of these businesses continue to remain small and women-owned firms have not grown as fast as male entrepreneurs. There are many reasons that may help explain the growth limitations in women-owned firms. Amongall, growth orientation is an important factor. A common finding in entrepreneurship literature shows that ventures owned by women tend to be smaller than those by men are. This difference can be due toindividual, organizational and environmental factors.Since half of Iran’s population iswomen who are more willing to have higher education and contribution in the society, they deal with more challenges rather than their male counterparts. So attention to the factors affecting growth orientation of their ventures is the same as deliberate economic development and nationalincome. This is a qualitative study to identify individual factors affecting growth orientation in women’s businesses. Data analysis of 11 semi-structured interviews on a sample of women entrepreneurs indicated individual factors in four groups of “goals and aspirations”, “motives”, “female identity” and “personal characteristics”

A Qualitative Study on Individual Factors Affecting Iranian Women Entrepreneurs’ Growth Orientation