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The new economic structures characterized by the growing dynamics of the economic context and a greater influence of the market on entrepreneurial activities requires companies to generate and adopt more and more competitive innovations, to maintain and develop a high level of innovative activity. Innovations are perceived as a necessity, they are a factor, and they are the mobile strength of companies in the 21st century. Every modern manager should recognize the role of innovations for the existence of companies and aim for innovative development. The news in various sectors must be followed. In this sense, it is necessary to look for options and overcome the obstacles that stand in the way of innovations. This paper attempts to assess the level of innovativeness of 26 European economies in the years 2016–2018 by using the Data Envelopment Analysis (DEA). To perform this study, the evaluation used was carried out on the basis of a summary index constructed with the use of statistical methods of non linear ordering; in particular. In the analysis carried out, the statistics of the Global Innovation Index were used to describe the innovative capacity of economies in two areas- (a) science and technology; and (b) education and training. The evolved classification of innovativeness of these countries, built on the basis of a synthetic index, will allow to create a ranking that will lead to comparative analysis among these countries.

A New Business Design Tool for Digital Business Model Innovation: DEA Approach