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Traditional societies have cultural wisdom to maintain their health, and care for themselves when sick. Purpose.reveal the facts, circumstances, phenomena of Cultural Influence on the Healthy Lifestyle of Communities on the Island of Flores, East Nusa Tenggara. Method.Qualitative descriptive, by uncovering the facts as they are, interpreted and concluded.Results. The traditional community's belief in Flores that health and sickness is determined by an invisible supernatural power. Worship is done through traditional rites to keep the community healthy, or to do spell prayers by the traditional healer in the process of healing the patient. Communication during health care uses traditional methods based on local culture. Their hope is that medical staff will also use local wisdom-based health communication patterns in modern medical care. Conclusion. Medical staff need to study local culture-based health communication in the modern health service process. In the future, it is necessary to include strategies and development of local culture-based health communication in medical care for patients in Indonesia.

Health Communication in Local Perspective (Critical Study of the Cultural Effects on the Healthy Lifestyle of Communities on the Flores Island)