English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Using the tenets of the Cognitive Metaphor Theory (CMT) and the pragmatic approach of the Critical Metaphor Analysis (CMA), this paper investigates a variety of novel metaphoric scenarios targeting the conceptualization of the abstract concept of corruption in Jordanian sociopolitical discourse. My central argument is that by employing a range of conceptual domains to elicit a strong visceral reaction in his readership, the columnist Ahmad Hasan Al-Zu’bi connects the conceptual domain of CORRUPTION back to the equally abstract (but also deeply felt) conceptual domain of SHAME as the embedded running theme in the data under investigation. Unlike the corresponding model, which is primarily concerned with mapping elements from the source domain onto the target counterpart, these scenarios provide us with mini-narratives or storylines, shedding more light on the concept of SHAME which is crystallized through the diverse source domains utilized in the columnist’s writings. The study is based on the analysis of 19 extracts taken from the writings of a popular Jordanian columnist Ahmad Hasan Al-Zu’bi in his well-known website Sawalief.com. Two main research questions are raised in this paper: 1. What types of creative metaphoric scenarios are used to frame the abstract target concept of corruption? 2. Why are these particular creative metaphors exploited in the conceptualization of the problem of corruption? Findings of the study reveal that the creative power of these metaphoric scenarios does highlight and connect back to a powerful and emotionally resonant emotion that is important in traditional Jordanian society: SHAME.

Figuring the Shame of Corruption in Jordanian Sociopolitical Discourse through a Range of Creative Metaphorical Scenarios