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A dying skill in a thriving economy, reed-mat production is fast losing its identity as a traditional Thai handicraft. This qualitative research analyzes how local wisdom is used in the management of commercial reed-mat production in Maha Sarakham Province, Thailand. Once-distinctive Thai reed-mats are now being mass-produced to cope with global demand, killing the economic viability of hand produced merchandise. This study identifies problems with materials, equipment, production process, product development and finance as causing a loss of unique character in reed-mat goods. This article provides solutions for application to career development in local communities and the management of ancestral community knowledge

Application of Indigenous Folk Wisdom Concerning the Management of Commercial Reed-Mat Production in Maha Sarakham Province, Thailand