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The current research investigate the impact of case studies based business case studies on the market performance of Institute of Business Administration (IBA) Sukhur graduates and how they were applying those cases to practical environment. A complimentary survey was conducted from 100 IBA-Sukkur graduates by using simple random technique. A structural questionnaire was developed as an instrument tool for collecting data. It was revealed that case studies have positive impact on the job performance and resolving various management problems. It increased the vision of the student by applying various cases in daily routine life. It was further revealed that case based studies have also impact on the personal development of the student when they are solving the different cases in different situations for different firms or organizations. From last couple of years this method is pretty popular among the students, and they applied all the case studies in local environment and teachers are importing the case studies and their practical touches of different cases. It also helps the graduates when they are going for the jobs, and it has the positive relationship with the job performance. It was suggested that institutes must develop their own cases that focus on the Pakistani or Asian Environment

Impact of the Case Study Method on the Job Performance of Business Graduates: A Case Study of Institute of Business Administration Sukhur