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The objective of this article is analyse the relation of competitive positioning and quality of administration about the continuity of companies bound to Federacao das Associacoes Empresariais de Santa Catarina (Santa Catarina Federation Business Association), Brazil. In this context, aiming to get the best data reliability to be analysed, it was applied a questionnaire to 173 companies. For identifying the competitive positioning it was used the Porter’s typology (1986) and for quality of administration perceived, it was used a scale developed by Gimenez et al. (2011). The companies were analysed in three moments: firstly with all involved, then the companies with more than 10 years of existence and, by the end, only with the companies with more than 20 years of existence. The data were analysed by means of factor analyses to verify the relation between positioning and quality of administration with the continuity. The results show that the competitive positioning did not present relation to the continuity, only the quality of administration, represented by environmental monitoring, presented a significant and positive relation to the continuity.

Are Competitive Positioning and Quality of Administration Related to the Continuity?