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espanolEl consumidor consciente es aquel que convierte su habito de compra en habito politico tanto a traves de sus acciones individuales como mediante su participacion en movimientos sociales, convirtiendo el mercado en objeto de reivindicaciones para la practica de la democracia. Este articulo persigue varios objetivos: analizar que factores predicen el comportamiento de los consumidores conscientes y de los consumidores conscientes con trayectoria estable. Ademas, descubrir si el consumo politico se acerca mas a acciones de compromiso civico o a otras formas de participacion politica. Los resultados indican que el proceso de socializacion y la participacion politica aumentan la probabilidad de ser consumidor consciente. EnglishConscious consumers convert their buying habits into political habits, both through their individual actions and by participating in social movements, thus changing the market into a public arena and an area to practice democracy. In this article, we analyse what factors predict the behaviour of conscious consumers and of conscious consumers with a stable trajectory. In addition, we examine whether political consumerism resembles actions of civic engagement or other forms of political participation. The results indicate that the probability of becoming a conscious consumer is related to political participation and the resources acquired in the process of socialization.

La emergencia del "consumidor consciente": un análisis de la participación política a través de las decisiones de compra