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Customers should have the same right to co-decide how the company allocates its resources as every other member of the stakeholder network. When I was neglected this vote by my favorite soft drink producer 18 years ago, I started a company in which every decision is made in a consensus democratic way. The basic idea is communication on eye-level. Although I see this as a natural thing, it seems to be an innovative business model for many established companies. Uwe Lübbermann, founder and central moderator of Premium Cola, a consensus-democratic internet collective, winner of the “50 Most Impactful Social Innovators Award” and consultant for the topic of corporate democracy.

Listen to the Voice of the Customer -First Steps towards Stakeholder Democracy