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An Ex-post facto research design was adopted to study the affordability of dairy farmers to pay for the veterinary services and their relationship with personal and selected psychological characteristics. Majority of the dairy farmers possessed medium affordability followed by less affordability to pay for the veterinary services. Correlation analysis indicated that all the variables except age have got positive and significant correlation with the affordability to pay for the veterinary services. The variable age was negative and significantly correlated with affordability to pay for the veterinary services. Regression analysis indicated that all the variables selected for study put together contributed for explaining 74.5% of variation in the dependent variable i.e affordability to pay for the services. The profile characteristics of dairy farmers like education, information seeking behaviour, scientific orientation, economic orientation and market orientation had significantly positive influence on their affordability to pay for the veterinary services; while age and management orientation had significant negative impact on the same. The contribution of the remaining 5 variables were not significant.

Relationship between Affordability to pay for the Veterinary Services and profile characteristics of Dairy farmers