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Neste artigo realizo uma análise de uma reportagem da revista Veja, sobre o fenômeno da necessidade de saber inglês, veiculado pela mídia nos anos 80. Meu objetivo é discutir o processo de formação do “verdadeiro” sobre ensinar/aprender inglês, sob uma perspectiva analítica de discurso. Inicio analisando os aspectos lingüísticos, para que, através da materialidade da língua, os aspectos da heterogeneidade constitutiva revelem-se e possibilitem uma maior compreensão de tal fenômeno.The aim of this paper is to discuss the process of building common sense theories about teaching and learning English as a second language in Brazil. From a discursive analytical perspective, this work observes the phenomenon through the discourse of a weekly magazine called Veja. In the 1980s, the necessity of leaning English as a second language was largely spread by the media and, consequently, its concepts about a better way to learn as well. Through the analysis of linguistic aspects, this article aims to understand the discursive heterogeneity that builds such discourse in order to grasp the understanding of the phenomenon

As concepções da mídia sobre ensinar/aprender inglês: uma análise do discurso midiático