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The study investigates the 7x1 defeat of the Brazilian team in the football World Cup 2014 by the plasticity of the image. Plastic forces acting on the image analyzed by Villafañe (2000), Arnheim (1988) and Kandinsky (1997) reconstructed the fact itself. The analysis becomes more evident the strategic collaboration of the images used in newspaper front pages, in the formation of the general directions that newspaper text intends and shows the flexibility of the iconic to represent the real through visual elements such as color, point, textures and dimension

O ícone da derrota: a construção do 7x1 pela plasticidade visual