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This paper discusses and analyzes the communication process in an industry of the sugarcane sector in the state of São Paulo. It aims to identify the understanding and participation of mediating agents of information in the communication process.\udMethodology: The research is presented as a case study. The analyzed corpus was composed by eight interviews conducted in 2013 in one of the 20 largest industries producing alcohol in 2010 in São Paulo. The analysis of the interviews was employed content analysis.\udResults: There was some noises and problems regarding the use of means in the process. The participation of agents is identified as essential to the flow of information and formal and informal communication of the internal environment of the industry.\udConclusions: Nevertheless, it is suggested a more effective look at the noises and information access barriers and their consequences to the industry. Finally, it recognizes the action of mediating agents or gatekeepers of information among respondents of the analyzed departments

Processo de comunicação no ambiente interno de uma indústria: compreensões a partir da análise de conteúdo