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The goals of this article are to describe the “Baby Friendly Hospital Initiative” implantation at the University Hospital of Northern Paraná, situated in Londrina, and point out the difficulties and advantages of this process. The methodology consisted of two inquiries based on the “Tem steps for the success of breast feeding” which were carried out before and after the “Baby Friendly Hospital Initiative” implantation at the hospital. The inquiry carried out after the implantation at the hospital showed the accomplishment of the ten steps and the significant increase of the levels of exclusive breast-feeding (6,7% to 95%). Considering that this work was developed at a school hospital, it was a great challenge for the health professional group, showing changes in behavior and breast-feeding practices, therefore, resulting in an important increase of breast-feeding levels.    <p><p>Este artigo tem como objetivos descrever o processo de implantação da Iniciativa Hospital Amigo da Criança (IHAC) no Hospital Universitário Regional do Norte do Paraná (HURNP) e destacar as dificuldades e benefícios advindos dessa implantação. A metodologia empregada foi a utilização de inquéritos, com base nos “Dez Passos”, realizados antes e após a implantação do IHAC no HURNP. O inquérito realizado após a implantação, revelou o cumprimento dos “Dez Passos” e o aumento significativo dos índices de aleitamento exclusivo (de 6,7% para 95,0%). A implantação da IHAC no HURNP, por ser um hospital universitário, representou um grande desafio para a equipe, porém levou a mudança no comportamento e práticas relativas à amamentação, resultando no aumento dos índices de aleitamento materno e aleitamento materno exclusivo dos bebês que nasceram neste hospital

Implantação da iniciativa Hospital Amigo da Criança em um hospital universitário