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Consumer concern for health impacts of diet has increased the use of nutritional information and claims by agro-food industry. Under the current European legislation on nutrition and health claims and on nutritional labelling, three type of nutritional information can be provided on food products: nutritional facts panel, nutritional claims and health claims. In thiscontext,theaimofthepaperistoassesshowmuchconsumers’valuetheprovisionofthreetypesofnutritionalinfor mation in a meat product not precisely perceived as healthy, “pork Frankfurt sausages”, using a choice experiment. The data comes from a survey conducted in two Spanish medium size towns (Zaragoza and Cordoba) during 2007.A mixed logit model is used to estimate the effect of the nutrition information attributes on consumers’ utility and derive their willingnesstopay.Resultsshowthatallthreenutritionalandhealthinformationitemsarevaluedbyconsumers,althoughpreferencesareheterogeneous.Healthclaimsaresignificantlyhighervaluedthannutritionalattributes(factspanelorclaim). Estimated market shares show that the use of any of the available labelling options will obtain significant market success even at prices including premiums above current price levels. Additional keywords: choice experiments, demand, health claims, nutrition claims, nutrition facts panel, sausages. Resumen

Market implications of new regulations: impact of health and nutrition information on consumer choice