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The study aims at verifying the effects of private donors' emotional or demonstrable utility on their mental health with the mediation effect of self-acceptance and the moderation effect of the gratitude for their lives. As a result of causal analysis of the variables by structural equation models, the notable findings are as follows: First, among the group of private donors with increased gratitude for their lives through sponsorship, while emotional utility from donative activity has a positive effect on donor's mental health, demonstrable utility does not have it. The indirect effect of self-acceptance is proved between emotional or demonstrable utilities and mental health. Second, among the donors without increased the gratitude, emotional utility has direct effect on donor's metal health but demonstrable utility does not affect the metal health. While the self-acceptance shows a full mediation effect between demonstrable utility and mental health, emotional utility has no mediation effect. In conclusion, the moderating effect of the gratitude for their lives is empirically proved and the donors who their gratitude for life has increased due to donative activity show better metal health, self-acceptance level, higher emotional and demonstrable utility, therefore, the gratitude for life is a key for metal health through donation. ■ keyword :∣Donors∣Mental Health∣Emotional Utility∣Demonstrable Utility∣Self-acceptance∣  : 2016 10 05  : 2016 10 31  : 2016 10 31  : , e-mail : wjlee@cs.ac.kr  ,      :        167

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Effect of Private Donors' Emotional or Demonstrable Utility on their Mental Health: Focusing on Mediation Effect of Self-Acceptance and Moderation Effect of the Gratitude for their lives