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Main purpose of this study is to investigate the effect of the self core evaluation of local public officials on the customer-oriented public service provision. Structural Equation Model was applied to analyze the relationship between self core evaluation and customer oriented public service attitude. From theoretic point, establishing the relationship between psychological concept(self core evaluation) and attitude is contribution to existing literature in this area. Positive structural relationships between self core evaluation and customer-oriented attitude was confirmed from empirical analysis. While variable job engagement took intermediating role between self core evaluation and customer-oriented attitude. The result implies that organizational psychological approach might be a more effective policy measure to improve citizen’s satisfaction for public services. For a extended periods, Korean government introduced various institutional arrangements to improve the customer satisfaction for public service. Hoever, the result was not satisfactory. The result of this study suggest psychological approach to improve public service customer satisfaction. ■ keyword :∣Self Core Evaluation∣Job Engagement∣Customer Oriented Public Service∣  : 2015 06 23  : 2015 07 11  : 2015 07 11  : , e-mail : poec@dankook.ac.kr  '15 Vol. 15 No. 8 210

Effects of Self Core Evaluation on the Customer Oriented Public Service: Mediating Effect of Job Engagement