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This study is to investigate an impact of emotional index, social network, and trust to customers on sales performance with emotional intelligence theory and social relationship theory. We found that the higher is seller’s emotional index, the higher are cognitive and affective trust, and the high trust improves sales performance. We also found that the higher emotional index strengthens social network, but does not have an effect on cognitive and affective trust. With these results we provide the sales competency in clothing shop. ■ keyword :∣Social Network∣Intelligence Theory∣Clothing Shop∣Sales Performance∣Affective Trust∣

The Impact of Seller's Emotional Index and Social Network on Sales Performance in Clothing Shop