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The numberofonline video contentdistributors are rapidly increasing in N-screen environment.Thepurposeofthisstudyistoanalyzethebusinessmodelofthesedistributors, especialyNetflixandHulu.BasisonSTOFmodel,environmentaldomain,servicedomain, organizationdomainandfinancialdomainofeachcompanyareanalyzedandcompared.This studyfindsthateachcompany'sbusinessmodelhaddistinctcharactersinearlierstage.Netflix offeredonlineandofflineserviceinlow cost,whileHuluofferedup-to-dateTV contents withoutfees.However,twocompanies'businessmodelsaregettingsimilar.Theresultofthis studyshowsthathighlycompetitiveenvironmentandincreasingcontentbudgetaffecttwo companiestoadoptsimilarbusinessmodeltosurvive. ■ keyword : Online Video Distribution Business Model N-screen STOF Model Video Windowing *       :2014 02 11  :2014 03 24  :2014 04 25  :,e-mail:ykchung@sch.ac.kr N          (Netflix) (Hulu)  31

Analysis of Netflix and Hulu for Online Video Content Distributors' Business Model Comparison in N-Screen Era