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Socialmediaisageneraltermforonlineservicesbywhichusersshareopinions,perspectives, andexperiences.Itsupportsinteractionsbetweenusersinsharingcontentsonitandweakties amongthem playanimportantroleintheprocess.Thisexploratorystudyattemptstoidentify crucialfactorsofestablishingweaktiesbetweensocialmediausersintheperspectiveofsocial networktheoryanduncertaintyreductiontheory.Wecolecteddatathroughdiarystudyand in-depthinterviewandanalyzeditfolowinggroundedtheoryapproach.Asaresult,socialmedia usersmoreactivelyinteractedeachotherorsharedcontentsbasedonweakties,comparedto strong ties.In addition,similarity,self-disclosure,and relevance appeared to facilitate establishmentofweakties,byreducingpsychologicaldistancebetweensocialmediausersand perceiveduncertaintyofthem. ■ keyword : Social Media Weak Tie Social Network Uncertainty Psychological Distance  :2014 01 20  :2014 02 26  :2014 03 05  :,e-mail:inseong.lee@gmail.com I.   , ,     [1]. Facebook YouTube     '14 Vol. 14 No. 4 98       [2].Facebook201310 12(Monthlyactiveuser)  ,Facebook    (Dailyactiveuser) 7.3  [3].  ,       ·· [4].        ,       [5][6].  ,    ,          [7].        ,,,  (Strongtie)  (Weaktie)  [8][9].     ,     .Granoveter[10]               ,            . ,       .        ,          ,         [11].        ,     .              .                 (:[7][12]),  ,            .           (Diarystudy)   (In-depthinterview)  (Qualitative Research)                .

Formation of Weak Ties in Social Media