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This research the impacts of the golf tourism motivation to the golf course selecting character and satisfaction, behavioral intention. Questionnaire was studied by Korean tourists visited China Golf Course. The results of this study are as follows. First, golf tourism motive appeared with the fact that affects in the golf course selecting. Second, golf tourism motive appeared with the fact that affects in the satisfaction and behavioral intention. Through these results, first, we could suggest a new data for the development of the marketing strategy for the golf course selecting of golf tourist visit in China. Second, we can be improved was able to a marketing strategy as golf tourism motivation for satisfaction and behavioral intention.

han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji

The Effect of Golf Tourism Motivation on Golf Coures Selecting, Satisfaction and Behavioral Intentions -Focus on Korean Golf Tourist of a Visit Golf Course in China-