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The purpose of this study is to investigate the influence of benefit sought and service quality of the travel show visitors who are used as advertisements of tourism companies due to increase of tourism on the behavioral intentions and to use as a useful information to plan travel show. For this study, 240 visitors from Hanatour International Travel Show are selected. And 203 valid questionnaires are analyzed. With collected materials, SPSS 17.0, AMOS 7.0 program was used to verify research problems. As a result, travel show visitors` benefit sought don`t have any influence on the behavioral intentions to revisit and to recommend. Second, travel show visitors` service quality have a positive influence on the behavioral intentions to revisit and to recommend. Thus travel show host should try hard to make travel show be an important tourism resource by continuous improvement of service quality.

han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji

Influence of Travel Show Visitor's Benefit Sought and Service Quality on the Behavioral Intentions -Focused on Hanatour International Travel Show Visitors 2012-