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The purpose of this study tries to find some competitive marketing strategies of the hotel wedding service. In order to do that, this study positively analyzes the followings: First, the causality between the qualities of hotel wedding service and customer satisfaction. Second, the word-of-mouth intention on the causality. The study bases on the survey that has been conducted for five-star hotel customers in Seoul. 20 questionnaires were circulated in each for 12 five-star hotels in Seoul. The number of sample used in this study is 315. This study draws two conclusions from the above survey analysis: First, the hotel wedding service influences customer satisfaction. Second, customers` word-of-mouth plays a meaningful controlling role between the qualities of hotel wedding service and customer satisfaction. Regarding the results and limits of this study, more researches are needed into the products of hotel wedding service and the sample segmentation.

han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji

Research of the Relationship between the Hotel Wedding Service Qualities and Customer Satisfaction, and the Word-of-Mouth Intention as a Moderating Variable