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BIS(Bus Information Systems) supplies the bus arrived time information for users in using BIT(Bus Information Terminal) installed on the bus stop. BIT is the device using peoples directly. So, BIT need a quick response when it flew. These are an important factor in the strategy of the BIS maintenance. BIT need a maintenance cost to operate smoothly. So, Suppose that commercial advertisement can be displayed on BIT screen in this study. And we researched an advertisement rates of the optimum level in using Contingent Valuation Method. In addition, we analyzed a characteristic of user`s depending on each time using multinomial Logit Modeling method, and studied for BIT operation and ad. displaying strategy considered user`s sex, ages and using times.

Public Transportation Information Profit Model in Using CVM(Focused on BIT)