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The purpose of this paper is to suggest more effective interpretation method to enrich visitors` satisfaction and attitudes on cultural heritage. The paper examined the difference of interpretation effectiveness and the relationship of interpretation attributes and visitors` satisfaction and attitudes on cultural heritage according to the type of interpretation media. The result of empirical analysis shows that there is significant difference of interpretation attributes, visitors` satisfaction and attitudes on cultural heritage according to interpretation media type. Also the different interpretation attributes have effects on visitors` satisfaction, and the degree of effect of each attribute on attitudes on cultural heritage are different according to interpretation media. Most important and meaningful finding is that educational interpretation is also necessary to enhance visitors` behavior to cultural heritage preservation as well as interesting and effective interpretation have strong impacts on visitors` satisfaction. Other implications are also suggested.

han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji

Differences and Relationships between Interpretation Attributes, Visitors' Satisfaction, and Attitudes on Cultural Heritage according to Interpretation Media