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This study aims to examine the effect of the physical environment of exhibition/convention centers on customers` satisfaction, worth of mouth and revisit intention. Some useful strategic materials derived from this study could be considerably useful to the managers of exhibition/convention centers. The results of this study are summarized as follows. First, the key elements which can decide the quality of the physical environment of exhibition/convention centers are accessibility, cleanness and convenience. Second, the perceived physical environment makes a positive influence on customers` satisfaction. Third, the more satisfaction the customers can perceive, the higher rises the worth of mouth. Fourth, the more satisfaction the customers can perceive, the higher rises the revisit intention.

Effect of Physical Environment of Exhibition Convention Centers on Customer' Satisfaction and Worth of Mouth, Revisit Intention