Open AccessTowards Fuzzy Analytics for Digital Video Advertising Campaign Effectiveness and Customer Experience
Author(s) -
Adeolu Dairo,
Kriszti ́an Szűcs
Publication year - 2019
Publication title -
international journal of fuzzy logic and intelligent systems
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.296
H-Index - 9
eISSN - 2093-744X
pISSN - 1598-2645
DOI - 10.5391/ijfis.2019.19.4.332
Subject(s) - analytics , advertising , computer science , digital video , customer experience , multimedia , business , data science , marketing , telecommunications , transmission (telecommunications)
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