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A Bactris gasipaes Kunth e uma palmacea que produz o palmito utilizado na alimentacao humana, popularmente conhecida como pupunha. E uma palmeira resultante da domesticacao de varias especies silvestres, portanto uma planta nao extrativista, sendo considerada alternativa economica a produtores rurais. No litoral do Parana, regiao onde tradicionalmente e industrializado palmito de especies nativas, a partir de 2000 ocorreu um crescimento de areas cultivadas da pupunha. A pupunha continua tendo restricoes no momento da comercializacao do produto industrializado devido ao sabor adocicado da especie. A pesquisa teve por proposta avaliar a aceitacao ou rejeicao no consumo do palmito de pupunha em conserva em comparacao com o palmito Jussara ( Euterpe endules ), especie de maior aceitacao popular na regiao da pesquisa. Um total de 80 individuos participaram da avaliacao sensorial, que foi acompanhado de um questionario de caracterizacao do perfil do consumidor. O preco do palmito foi o principal fator de influencia no consumo. O palmito de pupunha quando avaliado em testes cegos nao sofre rejeicao dos consumidores. Abstract The Bactris gasipaes Kunth is a palm that produces the heart of palm used in the human feeding, popularly known as pejibaye. It is a resultant palm tree from the domestication of several wild species, therefore a no extractivist plant, being considered an economic alternative to the agricultural producers. In the Parana coast, the region where traditionally it is industrialized native species of heart of palm, from 2000 started to occur a growth of cultivated areas of pejibaye. The pejibaye palm continues having restrictions at the industrialization product commercialization moment due to the sweet flavor of the species. The research had the proposal to evaluate the acceptance or rejection in the consumption of this heart of palm (pejibaye) in conserve in comparison to the heart of palm Jussara ( Euterpe endules ), species of larger popular acceptance in the region of the research. A total of 80 individuals participated of the sensorial evaluation, which had a questionnaire of consumer profile characterization. The price of the heart of palm was the main influence factor of consumption. The pejibaye heart of palm when evaluated in blind tests does not suffer rejection from the consumers.

AVALIAÇÃO DO CONSUMO DE PALMITO DE PUPUNHA NO LITORAL DO PARANÁ EVALUATION OF CONSUMPTION OF HEART-OF-PALM OF THE PEJIBAYE IN THE COAST OF PARANÁ