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This is an explotarory invstigation of the case study. If aims creating pride in employees to act in the organization, reduce turover. Created a group of driver, supervisor, RH analyst, production operators. Formulated a plan of action, and used 5W2H, DCA. 4Ss being made use of, analusis, adaptation, activation and evaluation. We used use some tools adapted Brun (1998) as videos – presentation of products and company benefits, with the goal of placing employees in direct contact with reality; technical manuals and integration, internal lectures, inner designer – distributed hats, bags, backpacks, pens, rulers, notebook and mugs. The endomarketing changed the “face” of the company increased production by 17% without additional hours. Quickly reached the external marketing, becoming benchamarking in the region of Americana SP because employees become multipliers of good image.

Endomarketing em uma organização de reciclagem, método para uma boa implantação