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This paper deals with the perception of animal welfare (AW) on the part of rural entrepreneurs, agriculture/cattle raising technicians and poultry farm workers in organic egg production in the state of São Paulo.  The technical conditions at the poultry farms were assessed through the requirements based on protocols oriented towards animal welfare (Laywel, Welfare Quality®, Globalgap) and organic production standards (Regulatory Instruction 46/2011/Ministry of Agriculture, Cattle-Raising and Supply). Through 21 semi-structured interviews, the perception and level of information on the subject, as well as the difficulties found by the production process agents, were assessed.   By crossing information gathered at the interviews and from AW evaluation at poultry farms, some technical gaps in organic handling and implementation of AW-enhancing practices were found. Regarding the AW concept, all agents find it relevant within their own universe of comprehension and ethical, sanitary and economic values. At poultry farms with over 10.000 hens, the AW conditions are satisfactory, supported by technical assistance, good facilities and financial conditions for investment. Poultry farms with a lower number of hens, on the other hand, show poor infrastructure and handling, face financial limitations and lack technical assistance, thereby putting AW at risk.  It can be seen that the consistency between the agents´ views and actual AW practices is directly linked to knowledge of the subject. Where there are gaps in this knowledge, the impact on AW and sanitary, nutritional and environmental weaknesses cannot be recognized or measured. Guidance is proposed for these production sector agents on concepts and practices capable of covering the full ethical, sanitary and economic scope of AW, so that the solutions and adjustments for AW problems can be discussed and implemented on sound knowledge basis

Bem-estar animal na produção de ovos orgânicos no Estado de São Paulo: percepção social e avaliação técnica nas granjas