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This article analyzes the communicative potential of the codes and symbols of the “Inti Raymi” in the Tola Chica Commune, Kara Kitu People, Kichwa Nationality in Ecuador, and it seeks to be a contribution to the communicative and cultural strengthening of this community, in the context of their local and national interaction. The study was guided by the “Relational Symbolic Living Method”, in the CCRISAC context, whose transcendence has expression in the experience and knowledge in and with the community, the recovery and re-enchantment with the process; to signify and resignify from the oral memory the festivity as a cultural legacy. Finally, the communication potential of the festival is determined, highlighting the interaction of the town council from the planning to the start of the celebration, with the community people; the festivity as a meeting point for diverse social actors; the convocation potential and the festivity representativeness in the sector.

Potencial comunicativo del Inti Raymi de la Comuna Tola Chica, Pueblo Kitu Kara, Nacionalidad kichwa - Ecuador