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Obesity affects an important part of Chilean society, particularly women from poorer sectors. However, physical exercise programs and devices to reduce overweight have been ineffective due to cultural factors aggravated by emotional problems. Within this group, sexual performance is a decisive factor for couples’ connivance as well as an important motif for divorce. The difficulty of giving and receiving pleasure due to overweight deepens the problem and maintains the vicious circle of “depression-overeating-sedentary lifestyle-obesity-divorce”. On the other hand, sexual performance improves substantially with the strengthening of the pelvic wall. However, specific cultural factors that prevent this action must be overcome; for instance, praising short-term achievements based on little efforts, such as winning the lottery or being a successful football player. In fact, these are some of the most valued ways to achieve success, where, besides, soccer is a cultural reference and sexual symbol. This project, informed by an ethnographic approach, proposes a change on the design strategy for wellness, through emulating a sexual relationship, so that the user receives immediate pleasure and exercises continuously, even as a collective activity.

La obesidad en mujeres: estrategia de diseño de productos para el bienestar físico, basados en el placer sexual