English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

This article analyzes contemporary gender representation and perception in Kazakhstan’s public sphere and the sexualization of social media required by the market economy. Through the example of a female social media influencer, Aizhan Baizakova, and her ambivalent public success, it analyzes gender and sexuality as the product of contradictory power orders: the traditional patriarchal system and retraditionalization in the name of nationhood, on the one hand, and the Soviet legacy of putting women into the labor market and the post-Soviet capitalist logic, on the other. It explores how women find themselves caught between two forms of illiberalism: a market-driven one pushing for evermore provocative online content and a conservative backlash in terms of gender roles.

Owning and Disowning the Female Body: Mediating Gender and the Conservative Values Clash in Kazakhstan