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The importance of political and legal factors in orienting firms towards a proecological behaviour is crucial. It is a truism that in countries that promote the pro-ecological legislation and where the application of the law is consistent, the companies are encouraged to promote actions that imply a proecological vision towards their businesses. Also, when political and legal factors are in consonance, companies transform their behaviour from a reactive one (to adapt to the law) to a proactive one (to anticipate the environmental legislation trends and to find out how upcoming legislation can affect the business). The legal context represents the central system that shapes competition, orients the companies’ actions towards employers, regulates the relationships between companies and public authorities or determines the balance of power between the customers and the company. The political factors are those that implement the legal system and may disrupt or accelerate the implementation

Political and Legal Factors’ Influence in Motivating Pro-ecological Behaviour of the Firm : The Case of the Queen Monaco Company (Romania)